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![]() What branding advertisers came to feel about banner ads is that banner ads are not the most effective vehicle for branding. Relative to a magazine ad or a TV ad, banner ads are small and easily ignored. What direct sales advertisers came to feel about banner ads is that the response rate for banner ads is low. For most banner ads, the industry average seems to hover between two and five clicks per 1,000 impressions of the ad. That is, if a banner ad appears on 1,000 Web pages, between two and five people will click on the ad to learn more. Those five clicks per thousand impressions don't have much value to most advertisers. The reason is because those five clicks will not all generate sales. Out of 100 clicks, perhaps one person will actually do the desired thing (buy something, download something, etc.). free web site, Banner Advertising. direct mail advertising
The targeting system that was mentioned earlier can also be used for YOUR banner. It will be up to you which sites (categories) you would like to have your banner appear on. We highly recommend choosing different targeting categories so that the banner will be shown on sites that have visitors who are more likely to click on your banner. For example, if you have a Humor Website, you would certainly want to target our Humor category, but maybe also categories such as: Personal Pages, Hobbies, Sports etc. Of course you may also select ALL categories so that your banner will get maximum exposure. direct mail advertising. Banner Advertising
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